Accelerated Mobiles Pages (AMP) is a project developed and promoted by Google whose aim is to improve the speed of loading and performance of mobile web pages, in order to provide a better user experience.
Google Data Studio is a new Google tool to visualize data and to create reports in no time. The purpose of this tool is to create simple reports, that you can share, customize them and to perfom a visual analysis of the data so that it’s easier and faster to obtain results.
Google Optimize is a new and free Google tool that aims to improve and optimize user experience of your Website/Mobile, via the creation and launch of different experiments based on assumptions obtained from previous analysis.
A few months ago Google presented its own smart service called Google Assistant. It is Google’s first Voice assistant which came to compete with Siri (Apple) and Cortana (Microsoft). What differentiates this new product from others is that it feels as if you are maintaining a traditional conversation with someone.
In PPC (Pay per Click), conversion tracking is perhaps one of the most fundamental metrics to check the performance of a campaign and to optimize it accordingly. But the conversion attribution date in Bing is different from Adwords. To begin, let’s define what is a “conversion attribution“.