In PPC (Pay per Click), conversion tracking is perhaps one of the most fundamental metrics to check the performance of a campaign and to optimize it accordingly. But the conversion attribution date in Bing is different from Adwords. To begin, let’s define what is a “conversion attribution“.
Traffic to a landing page through an ad doesn’t necessarily convert on the same day synthroid cost. The conversion can occur days or weeks later. Cookies installed in the browser when we open an ad usually stay for 30 days.They help to identify a conversion and to attribute it to the initial announcement that generated it. But when assigning a date for conversion, Bing and Adwords do not work the same way. So a conversion attribution is the clic assigned to a conversion.
Both Bing and Adwords attribute conversions to the last click. However these attributions vary when assigning the conversion date. Bing always assign this date to the time when the conversion occurs, while Adwords attributes it to the last click. If the first click occurred on day 1 and the conversion occurred on day 10, for Bing, the date of conversion is day 10, whereas for Adwords conversion date is day 1.
This is important to know to make a better analysis of the data obtained in the 2 platforms and to avoid confusion.