Open Graph Protocol allows improving the visibility of a web page on social networks by adding specific metadata to: pre-populate image and description information when URL is shared on social networks optimise the page indexing on social networks. The Open Graph Protocol initially created by Facebook is also useful for other social networks such…
Using custom dimensions is a very powerful way to improve the data collected by Google Analytics as very little information such as the URL, the title of the page, and some technical information is collected by default on Analytics. All other data (sessions, bounce rate, conversion rate…) is actually calculated afterwards. To fully understand your…
A couple of days ago Chrome 76 was released with a whole new range of features. Many people are excited about Flash being blocked by default and incognito mode being undetectable by websites now. Still, the new version is not without flaws. For web marketers, whether they are SEO, Web Analysts or others, the disappearance…
Google My Business launched a new functionality on the 22th of June for all businesses that use the Google My Business platform. It’s called Google Posts.
Google has recently added in the Google Partners program a new certification exam: the Mobile Sites Certification Exam. If you approve this new certification exam, Google gives a stamp of approval stating that the bearer of the certificate is highly knowledgeable in creating, managing, measuring, and optimizing mobile websites.