Using custom dimensions is a very powerful way to improve the data collected by Google Analytics as very little information such as the URL, the title of the page, and some technical information is collected by default on Analytics. All other data (sessions, bounce rate, conversion rate…) is actually calculated afterwards. To fully understand your…
On Friday 15th of September, Sébastien Monnier, founder of Woptimo and member of Nubo network, attended as a speaker at the famous Brighton SEO conference. You will find the slides of the presentation at the end of this article. At this event, he was able to present a very interesting topic which unites two major…
Google Data Studio is a new Google tool to visualize data and to create reports in no time. The purpose of this tool is to create simple reports, that you can share, customize them and to perfom a visual analysis of the data so that it’s easier and faster to obtain results.
Google Optimize is a new and free Google tool that aims to improve and optimize user experience of your Website/Mobile, via the creation and launch of different experiments based on assumptions obtained from previous analysis.
In January 2016, Google added a very useful tool for Digital Marketing experts – a Google Analytics add-on for Google Sheets. This add-on extracts all Google Analytics data and converts it automatically into a spreadsheet in Google Docs. We wanted to share this information with you so here is a small guide on how to…