Google Data Studio is a new Google tool to visualize data and to create reports in no time. The purpose of this tool is to create simple reports, that you can share, customize them and to perfom a visual analysis of the data so that it’s easier and faster to obtain results.
In PPC (Pay per Click), conversion tracking is perhaps one of the most fundamental metrics to check the performance of a campaign and to optimize it accordingly. But the conversion attribution date in Bing is different from Adwords. To begin, let’s define what is a “conversion attribution“.
You might have realized that conversion data: “Conversions”, “All conversions” and “Cross-device conversions” are all displayed with two decimals (while it used to be integers)