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Author Archives: Miguel Hernández

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Understanding Open Graph for your technical specifications

Blog, Optimize, Social MediaBy Miguel HernándezJune 2, 2020Leave a comment

  Open Graph Protocol allows improving the visibility of a web page on social networks by adding specific metadata to: pre-populate image and description information when URL is shared on social networks  optimise the page indexing on social networks. The Open Graph Protocol initially created by Facebook is also useful for other social networks such…

11 Custom Dimensions to set up in Google Analytics

Analytics, BlogBy Miguel HernándezMay 12, 20202 Comments

Using custom dimensions is a very powerful way to improve the data collected by Google Analytics as very little information such as the URL, the title of the page, and some technical information is collected by default on Analytics. All other data (sessions, bounce rate, conversion rate…) is actually calculated afterwards. To fully understand your…

Create a Google Post on Google My Business

BlogBy Miguel HernándezAugust 30, 2017Leave a comment

Google My Business launched a new functionality on the 22th of June for all businesses that use the Google My Business platform. It’s called Google Posts.

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