You have already heard a lot about it, only good things, of course! Now you’re ready to leap in. After having gathered the necessary budget, you’re ready to set up a test campaign on Google AdWords. Maybe you have even found a competent provider (an agency, a freelancer) who will set up and manage your campaigns for you.
AdWords is a silver bullet and will of course provide results! After all, you’re paying Google so it has to bring you traffic, right?!
Before getting started, however, you should read these 6 truths about Google AdWords that everyone should know, to understand what exactly it is and what it does.
1/ Google AdWords is not magic!
On the contrary to what you may have heard, advertising with Google AdWords will not guarantee you tons of qualified leads at a ridiculously low cost in only 2 weeks by a wave of a magic wand.
Daily clients ask us questions like “Why is there no increase in sales, it’s been 3 days already?!”, “How come there is no conversion although I am paying?” or “Why is my CTR only 2.5% and some others have a CTR of 7.5%?”
No, spending €500 on an advertizing campaign on Google doesn’t guarantee miracles! Yes, you will have a stronger visibility on Google, most used search engine and yes, you will raise the number of prospect and/or client acquisition, but of course, this requires hard work, effort and focus.
2/ Take your time – honestly!
First thing to know: gaining significant increase in performance will take time. Not as long as results through SEO, where driving results happen in the long run, AdWords takes time as well before you start to see results. It may take one month, it may take two, or it may take even more time before the CTR starts going up. Careful optimization is required: editing, improving, excluding, including, removing, creating, removing again… All this needs testing or even correcting. Thus, optimization and driving results takes time! Google AdWords requires precaution, patience and time.
3/ Wasting money while testing
As already mentioned above, campaigns need a lot of testing, time and, unfortunately, money! It is not always so easy to figure out how much to put into an auction in order to be visible and attract clicks. It is even harder to know how your competitors position themselves and adjust their auction bids, not even mentioning the different broadcast parameters (schedule, geographic region, network, etc.).
A number of your attempts will be in vain including some keyword or AdGroup losses.
After having started your campaigns, your CTRs will be pretty low and you can only improve them by spending money and testing new approaches. Google and some agencies often offer new methods and best practices – ideas you may have never thought of, such as doing advertisement on Gmail or creating display campaigns even if you lack creative expertise, etc. If some of these may fit to your objectives, don’t hesitate to try them out!
4/ You will make mistakes. Big mistakes!
Don’t blame your account manager, your intern or your agency for the mistakes. This cheap jerseys happens all the time. You need to know that every single AdWords campaign, even the small ones, can contain multiple AdGroups, each with numerous ads and dozens of keywords. On top of this, the keywords have the possibility Prince2 to be one of four different match types: exact, phrase, broad or broad modifier. This is a huge amount of data to manage and it’s easy to miss an important detail, especially when the campaign starts to grow!
Spelling mistakes and occasionally choosing the wrong keywords are unavoidable. The same goes for keywords which aren’t relevant and should have been excluded, or badly chosen final URLs, etc. There are so many details to take into consideration, you shouldn’t hesitate to check and to double check again and again in order to avoid these kinds of errors.
Sometimes there can be worse problems though, which happens frequently! For example, when your site doesn’t work correctly although the campaigns are correctly set up. Or when the site is down and no longer accessible, however, your campaigns are still running during that time, meaning you are paying for useless clicks. This may reflect badly on your reputation! If your landing page is showing a 404 error or is redirecting to a wrong page, this can be pretty harmful and needs to be fixed as soon as possible. These kind of problems can easily occur. Therefore, if you are not at ease with AdWords yet or if you don’t have enough time and money to invest into your campaign, you’d better collaborate with an agency in order to avoid wasting your money and your time.
5/ AdWords doesn’t do everything.
Clients often invest huge amounts of money in AdWords campaigns in order to get more conversions and if they don’t see results immediately, they
give up quickly and tell us that they want to stop. But you should know For that even though a campaign may be set up correctly, if the landing page is not properly constructed, the user will not convert.
So keep in mind that you should optimise your landing pages properly to get conversions, thus, making your campaigns a success! You can’t expect miracles from AdWords when your landing page is not good enough.
AdWords agencies often offer solutions to optimize conversions for your landing pages. Keep in mind to put the focus on the usability and on how to attract attention and call to actions from the visitors.
6/ Google AdWords is a commercial solution, and its purpose is to spend your money!
You are directly in contact with LawPlus a Google account manager who will assist you in managing your campaigns, which is a good thing. They know the product and its services, meaning they can give you good advice and guidance synthroid 50 mcg. Nevertheless, be cautious applying all of his or her recommendations. Their main goal is to try to make you spend more money in AdWords. So calculate your investment appropriately and do not blindly apply each piece of advice.
In conclusion, Google AdWords campaigns are a good way to make your business grow and you should not hesitate to take that step if you want your business activities to take off. Nevertheless, remember these few rules – devote enough time to it or let somebody competent and experienced in AdWords manage the campaign for you in order to get a return on investment on your advertising spending and finally, to reach your objectives. Are Customized you ready to take the leap? If you want to allocate the management of your AdWords campaigns to certified experts, do not hesitate to get in touch with us for AdWords consulting. We’re pretty good at it. 😉