In PPC (Pay per Click), conversion tracking is perhaps one of the most fundamental metrics to check the performance of a campaign and to optimize it accordingly. But the conversion attribution date in Bing is different from Adwords. To begin, let’s define what is a “conversion attribution“.
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Google rankings change based on the Google domain you search on. These domains mostly represent countries or regions (e.g. Google.cat = “Catalonia”) in their according language. Currently there are about 200 different Google domains.
Usually you would assume that search queries in Google.co.uk are typed in English, in Google.fr in French, and so on. Therefore, a common goal is to optimize a page for a specific market in one language.
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You might have realized that conversion data: “Conversions”, “All conversions” and “Cross-device conversions” are all displayed with two decimals (while it used to be integers)
(Beware, this article contains spoilers of TV shows and movies, including season 4 of House of Cards) The new season of Game of Thrones came back just a while ago, and the world of pop culture is holding desperately its breath, in a kind of joyful thrill for the two months to come. The reason…
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In January 2016, Google added a very useful tool for Digital Marketing experts – a Google Analytics add-on for Google Sheets. This add-on extracts all Google Analytics data and converts it automatically into a spreadsheet in Google Docs. We wanted to share this information with you so here is a small guide on how to…
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