A few months ago Google presented its own smart service called Google Assistant. It is Google’s first Voice assistant which came to compete with Siri (Apple) and Cortana (Microsoft). What differentiates this new product from others is that it feels as if you are maintaining a traditional conversation with someone.
In PPC (Pay per Click), conversion tracking is perhaps one of the most fundamental metrics to check the performance of a campaign and to optimize it accordingly. But the conversion attribution date in Bing is different from Adwords. To begin, let’s define what is a “conversion attribution“.