A few months ago Google presented its own smart service called Google Assistant. It is Google’s first Voice assistant which came to compete with Siri (Apple) and Cortana (Microsoft). What differentiates this new product from others is that it feels as if you are maintaining a traditional conversation with someone.
In PPC (Pay per Click), conversion tracking is perhaps one of the most fundamental metrics to check the performance of a campaign and to optimize it accordingly. But the conversion attribution date in Bing is different from Adwords. To begin, let’s define what is a “conversion attribution“.
Google rankings change based on the Google domain you search on. These domains mostly represent countries or regions (e.g. Google.cat = “Catalonia”) in their according language. Currently there are about 200 different Google domains.
Usually you would assume that search queries in Google.co.uk are typed in English, in Google.fr in French, and so on. Therefore, a common goal is to optimize a page for a specific market in one language.
You might have realized that conversion data: “Conversions”, “All conversions” and “Cross-device conversions” are all displayed with two decimals (while it used to be integers)
(Beware, this article contains spoilers of TV shows and movies, including season 4 of House of Cards) The new season of Game of Thrones came back just a while ago, and the world of pop culture is holding desperately its breath, in a kind of joyful thrill for the two months to come. The reason…